Find out why college students are one of the most heavily marketed segments of society. Learn how to be an informed consumer and not a commodity for companies to exploit.
Deadly Persuasion: The Advertising of Alcohol & Tobacco, by Jean Kilbourne (DVD and discussion)
Wednesday, March 24th, 7 p.m. Alfond 205; Pizza, salad, and beverages provided.
Deadly Persuasion exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products.
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